Privacy Policy

Effective date: 10.05.2026
Website: https://www.vbcain.com/
Artist / Brand: V B Cain
Contact: hello@vbcain.com

1. Introduction

This Privacy Policy explains how V B Cain collects, uses, stores, and protects personal information when you visit this website, contact us, join a mailing list, listen to embedded music, watch embedded videos, or interact with links to external platforms.

This website is operated from the United Kingdom and is intended for an international audience.

2. Information We May Collect

We may collect the following types of information:

Information you provide directly, such as your name, email address, message content, booking enquiry details, press enquiry details, or newsletter sign-up information.

Technical information, such as your IP address, browser type, device type, approximate location, pages visited, referral source, and website usage data.

Marketing and communication data, such as whether you have subscribed to updates, opened emails, or clicked links in newsletters.

Embedded platform data, where content from services such as Spotify, YouTube, TikTok, Instagram, Beatport, SoundCloud, or similar platforms is displayed or linked from this website.

3. How We Use Your Information

We may use your personal information to:

respond to messages, enquiries, booking requests, and press requests;
send updates about releases, music, videos, events, merchandise, and related news where you have opted in;
improve the website, content, and visitor experience;
understand how visitors use the website;
maintain website security and prevent misuse;
comply with legal obligations.

4. Legal Bases for Processing

Where UK data protection law applies, we rely on one or more of the following legal bases:

Consent — for example, when you sign up to receive email updates or accept non-essential cookies.

Legitimate interests — for example, to respond to enquiries, maintain website security, understand audience engagement, and promote music-related activity in a reasonable way.

Contract — where processing is necessary for bookings, collaborations, services, or business arrangements.

Legal obligation — where we are required to keep or disclose information by law.

5. Mailing List and Marketing

If you subscribe to the V B Cain mailing list, we may use your email address to send updates about new releases, videos, news, live activity, merchandise, or related artist announcements.

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly at hello@vbcain.com.

We do not sell your personal information to third parties.

6. Cookies and Tracking Technologies

This website may use cookies or similar technologies to make the site work, improve performance, remember preferences, measure traffic, or support embedded content.

Cookies may include:

Strictly necessary cookies required for the website to function.

Analytics cookies used to understand how visitors use the website.

Marketing or embedded media cookies that may be set by third-party platforms such as YouTube, Spotify, TikTok, Instagram, Beatport, SoundCloud, Meta, Google, or similar services.

Under UK rules, cookies and similar technologies are covered by PECR, and non-essential cookies generally require clear user consent before they are used.

You can control cookies through your browser settings and, where available, through the website’s cookie consent banner.

7. Third-Party Services and Links

This website may contain links to or embedded content from third-party platforms, including music streaming services, video platforms, social media platforms, ticketing services, merchandise stores, analytics tools, and mailing-list providers.

These third parties may collect personal data according to their own privacy policies. We are not responsible for the privacy practices of external websites or platforms. You should review their privacy policies before using those services.

8. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purpose it was collected.

Typical retention periods may include:

contact form enquiries: up to 24 months, unless an ongoing relationship requires longer retention;
mailing list data: until you unsubscribe or request deletion;
booking, business, or financial records: as required for legal, tax, accounting, or contractual purposes;
analytics data: according to the retention settings of the analytics provider.

9. Sharing Your Information

We may share limited personal information with trusted service providers who help operate this website and related artist activity, such as:

website hosting providers;
email marketing platforms;
analytics providers;
music distribution or promotional partners;
booking, management, legal, or accounting providers where necessary;
authorities where legally required.

We only share information where necessary and appropriate.

10. International Transfers

Because V B Cain’s audience is international and some digital service providers may operate outside the UK, your personal information may be processed in countries outside the United Kingdom.

Where required, appropriate safeguards will be used to protect your information in accordance with applicable data protection law.

11. Your Rights

Depending on your location and applicable law, you may have rights to:

request access to your personal information;
request correction of inaccurate information;
request deletion of your information;
object to certain processing;
restrict how your information is used;
withdraw consent where processing is based on consent;
request a copy of your information in a portable format.

To exercise your rights, contact hello@vbcain.com.

You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how your personal data is handled.

12. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. However, no website or online transmission is completely secure.

13. Children’s Privacy

This website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided personal information through this website, contact us and we will take appropriate steps to remove it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

15. Contact

For questions about this Privacy Policy or how your information is handled, contact:

V B Cain
Email: hello@vbcain.com
Website: https://www.vbcain.com/